Copyranter joins BuzzFeed, ads across America weep!

Mark Duffy here, stepping out from behind the curtain.

I’ve been a New York City copywriter for more than 20 years, and I’ve been blogging and ranting about advertising as “Copyranter” since 2005.

Starting today, I’ll be writing and ranting here at BuzzFeed, as myself. I’m “geeked”, as you fucking insufferable young’uns say.

This isn’t my first venture into journalism. I actually started, post college, as a sports reporter and music reviewer, in the dark ages before computers took over newsrooms. More recently, I had a bitchin’ ad column — “Lies Well Disguised” — on Gawker for a year. The New York Times, Slate, Mediaite, The Guardian, and the Queen of England have all praised Copyranter.

But I’ve spent the bulk of my career in the trenches of the ad industry. Indeed, the first ad agency I worked at was a creative shop (40 people) that wasn’t too far off from Sterling Cooper Draper Pryce. If anything, it was sleazier and druggier than anything you’ll see on AMC.

Spotted: A Tumblr mentioned on Blogspot. [copyranter]

“Fauxhemian”

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