France’s Olympic swimming team models HOM underwear.

(Pictured: Florent Manaudou)

A preview of David Beckham’s new ad campaign for H&M that will include 11-foot statues of the soccer star outside selection U.S. locations.

6 Broadway Stars Sing In Their Underwear. Pictured: Wesley Taylor (Rock of Ages, Smash) performing a mash up of Robyn, Blondie and Carly Rae Jepsen.

Spanx for men. According to Daily Mail, “Channing Tatum has the bottom that most men desire.” Now there is a new line of underwear, D. Hedral, that promises to turn every man’s rear into the one displayed in Magic Mike. Of course, it’s all very scientific - the company employs “angle fit” technology (above) to determine the precise lift one needs to achieve desired fullness and shape. 

Did a jockstrap just make it onto Tumblr’s Radar? [only in advertising]

Thank you Facebook ads for exposing me to Rounderbum - the underwear that provides “more volume and rounder shape to the glutes.”