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Jay-Z launches his own Facebook game called Empire. Players can re-enact the rapper’s journey “from hustler, to entrepreneur, to business mogul.” Level 1 includes visits to Mom, writing rhymes and rap battles. No word if the game lets you side step career flops such as, The Blueprint 2: The Gift & The Curse.

Animated GIFs: The Birth of a Medium | Off Book (PBS)

In this episode of Off Book, we chart their history, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are evolving the form into powerful new visual experiences.

Featuring:

• Patrick Davison, MemeFactory
• TopherChris, Tumblr
• Pamela Reed and Matthew Rader, Reed+Rader
• Jamie Beck and Kevin Burg, Cinemagraphs

HTTP 404. [via]

The New York Times’ timeline dates back 153 years before the creation of Facebook. Following the debut of timelines for brands and businesses, the newspaper takes an early lead for best in show. [via]