The New New Republic. 

What impression do you want readers to walk away with after seeing the new logo?

Creative Director Dirk Barnett: That we are a must-read brand. Obviously it goes beyond the logo to communicate that, but as soon as we designed our first covers with it, we knew we had something vital. And energetic! One of the underlying principles of our redesign philosophy is to bring a new level of energy to the brand.

[more of that interview] [the new republic tumblr]

Time named 2012 Magazine of the Year. Here’s a list of the other winners at the National Magazine Awards:

GENERAL-INTEREST MAGAZINES: Bloomberg Businessweek

WOMEN’S MAGAZINES: O, The Oprah Magazine

LIFESTYLE MAGAZINES: House Beautiful 

ACTIVE- AND SPECIAL-INTEREST MAGAZINES: Inc.

THOUGHT-LEADER MAGAZINES: IEEE Spectrum

DESIGN: GQ

PHOTOGRAPHY: Vogue

NEWS AND DOCUMENTARY PHOTOGRAPHY: Harper’s Magazine for “Juvenile Injustice,” October

FEATURE PHOTOGRAPHY: The New York Times Magazine for “Touch of Evil,” December 11

SINGLE-TOPIC ISSUE: New York for “The Encyclopedia of 9/11,” September 5-12

MAGAZINE SECTION: New York for “Strategist”

PERSONAL SERVICE: Glamour for “The Secret That Kills Four Women a Day,” June

LEISURE INTERESTS: Saveur for “Italian American,” December

PUBLIC INTEREST: The New Yorker for “The Invisible Army,” June 6

REPORTING: The New Yorker for “The Apostate,” February 14 & 21

FEATURE WRITING: Esquire for “Heavenly Father!” October

PROFILE WRITING: D Magazine for “He Is Anonymous,” April

ESSAYS AND CRITICISM: New York for “Paper Tigers,” May 16

COLUMNS AND COMMENTARY: Vanity Fair for columns by Christopher Hitchens

FICTION: Zoetrope: All-Story for “The Hox River Window,” Fall

Newspapers are America’s fastest-shrinking industry. A bleak outlook for print. Also see: The collapse of print advertising in one graph.  [the atlantic]

Oh, I see what you did there. [via]

The best and worst magazine sellers of 2011. According to the Audit Bureau of Circulation, Mila Kunis was the most profitable cover girl last year. Kunis graced the cover of “GQ’s best selling issue, drove sales up 15% with her W cover and over performed with Cosmo.”

Meanwhile, Justin Timberlake tanked (and not just at the box office, ahem, In Time). His two covers, for W and Esquire, were the worst-selling issues for each publication (selling 15K copies and 73K copies respectively). [source]

The 154-year-old publication, founded by Ralph Waldo Emerson, now makes more revenue from digital ad revenue than print ad revenue.

According to The New York Times, it is rare for any magazine publisher to do this and The Atlantic is the first major publication to pull in a “bulk of its advertising revenue from online resources.” 

The magazine expects to make $18.6 million from advertising revenue. However, its October issue did sell more ads than any other issue since 1999. This however, does not reflect the magazine industry as a whole. 

Additionally, The Wall Street Journal reports “the number of ad pages in monthly publications declined 6.8% in the fourth quarter from a year earlier.”

The revenue trends for the past three years are as follows: 2009, -20%; 2010, +4%; 2011, -3%. Or as Gawker puts it: “A crash, a peek of hope, and then a retreat” as reality sets in.