FHM’s racist cover. FHM Philippines pulled an issue that featured actress, Bela Padilla, “stepping out of the shadows” of three dark-skinned models after outcry erupted over the inherent racism of the cover. The uproar has led to a debate about racism in the country - the magazine’s publishers (and even Padilla) didn’t initially see anything wrong with the cover, while many felt it depicted an “obsession with the White Ideal.” The publishers have since apologized and issued a new cover for the magazine.
Proud Middleton! A file photo chosen for the cover of Tatler “looks like one of those Jesus plates you see at thrift stores. Tatler even made sure Kate Middleton’s head was positioned just like Mary’s.” [jezzy]
The best and worst magazine sellers of 2011. According to the Audit Bureau of Circulation, Mila Kunis was the most profitable cover girl last year. Kunis graced the cover of “GQ’s best selling issue, drove sales up 15% with her W cover and over performed with Cosmo.”
Meanwhile, Justin Timberlake tanked (and not just at the box office, ahem, In Time). His two covers, for W and Esquire, were the worst-selling issues for each publication (selling 15K copies and 73K copies respectively). [source]
The 154-year-old publication, founded by Ralph Waldo Emerson, now makes more revenue from digital ad revenue than print ad revenue.
According to The New York Times, it is rare for any magazine publisher to do this and The Atlantic is the first major publication to pull in a “bulk of its advertising revenue from online resources.”
The magazine expects to make $18.6 million from advertising revenue. However, its October issue did sell more ads than any other issue since 1999. This however, does not reflect the magazine industry as a whole.
Additionally, The Wall Street Journal reports “the number of ad pages in monthly publications declined 6.8% in the fourth quarter from a year earlier.”
The revenue trends for the past three years are as follows: 2009, -20%; 2010, +4%; 2011, -3%. Or as Gawker puts it: “A crash, a peek of hope, and then a retreat” as reality sets in.
Vogue is ‘Magazine of the Year’
"When you’re this established and you grow anyway, you’re doing more than a few things right," says Ad Age.
"Vogue increased its January-to-October ad pages more than 9% — to 2,125, fewer only than Brides and People — and boosted its big newsstand component almost 13% over the first half of last year, partly but not entirely on the strength of a great Lady Gaga cover in March. Its September issue killed again with 584 ad pages. And Vogue’s role off the page — most recently with the latest installment of Fashion’s Night Out — keeps expanding as well."
Rounding out this year’s top 10:
3. Food Network Magazine
4. Garden & Gun
5. Vanity Fair
7. National Geographic
8. The New Yorker
9. This Old House
10. The Economist