[P]unch lines are more like catch phrases that feel like Twitter hashtags, and scenes with celebrations, dances and odd body movements look hilarious when looped endlessly as a GIF.
A proliferation of GIFs is the primary mark of a show’s success in this category. “Parks and Recreation,” “Happy Endings” and “How I Met Your Mother” all have fan-maintained Tumblrs to collect and distribute these homemade files. It’s not surprising that the shows with the most devoted, savviest online audiences are the ones that are sometimes on the bubble of network acceptance; there isn’t a dedicated Tumblr for, say, “NCIS” GIFs.
Jon Caramanica on the meme-fication of the sitcom. [NYT]
"Treat Yo Self" GIF by ImperialBedrooms used to punctuate Jon’s point.