Bitly has a new look! Here’s some more info about it:

What you see here today is the new bitly! We’ve been hard at work adding features that make it easier and faster to find and share interesting stuff. Special thanks to the hundreds of users who helped us through all our rounds of testing.

All of your favorite bitly features are here, with a fresh coat of paint and some exciting renovations. Things have moved around a bit, so if you’re looking for something specific, check our knowledge base for directions.

There’s also a new feature called Bitmarks.

What are the best times to post to your favorite social media platforms? Bitly crunched the numbers and here’s what they found:

Twitter

• Post 9am-3pm ET, Monday through Thursday
• Especially post 1-3pm ET, Monday through Thursday
• Avoid posting after 8pm ET during the weekends
• Avoid posting after 3pm ET on Friday and at all on weekends

Facebook

• Post 1-4pm ET during the week
• Especially post midweek 1-3pm ET
• The very best time is Wednesday at 3pm ET
• Avoid posting between 8pm ET and 8am ET during the week
• Avoid posting on weekends

Tumblr (graphic posted above)

• Post from 4pm ET onward
• Especially post from 7pm-10pm ET onward, with Monday and Tuesdays being good
• Post on Friday evenings

(Sounds about right. Tumblr’s popularity in the evening supports my assessment that everyone likes to live-blog TV.)