The new wave of gay ads | BuzzFeed

This year we have seen companies embrace a modern concept in gay advertising: the new normal. J.Crew, JC Penney and GAP are among several brands advertising to the LGBT community in a mature and completely approachable fashion that identifies with the pro-equality movement.

joshsternberg:

I believe I just saw my first Tumblr ad. And you know what? It was good. On my Radar, there is a gif of Coke being poured into a glass. It comes from theCoca-Cola account. Maybe I haven’t noticed an ad before, or maybe they weren’t as good, but as I wrote at the beginning of the month:

Tumblr is trying to tap into the creativeness that thrives on the platform and also let its users interact with brands in a creative way.

“Brands can’t simply approach Tumblr paid placements the same way they would take on, say, Facebook paid advertising,” said Ron Schott, senior strategist at digital agency Spring Creek Group. “Content needs to be interesting and shareable, not just eye-catching.”

Rolling out an ad platform to a community virulently opposed to ads isn’t the easiest thing in the world. Tumblr has taken baby steps to introduce both brands and users to advertising. Up until this week, the company tried different ways to generate revenue. It takes a piece of the action from designers who sell custom themes, and for a dollar, users can highlight their posts throughout their dashboard. But now Tumblr is letting advertisers buy ad space on the dashboard through the Radar — the ever-changing space where Tumblr highlights interesting posts — as well as through the Tumblr directory.

“I see the ad piece as being the way for brands to get started on the platform to build their audience,” said Noah Brier, CEO of content-curation technology Percolate.

Packages start at $25,000 and brands that buy in can highlight one of its posts — typically images or text, but all post types (quotes, links, chats, audio and video) are available to be to be included in the Radar — so that users will see, and then hopefully share the content

Native ads in the wild. Wild.

Spotted.

I’m just enjoying all of Rashida Jones‘ old Gap commercials. (Give Stripes, Young & Pretty in Cords, Everybody in Vests)

I love these posters for The Five-Year Engagement.

(Nice to see two of my favorite TV actors, Alison Brie and Chris Pratt, getting some love.)