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August 1, 2012

Find Your Greatness. The best commercials during the Olympics aren’t even about the Summer Games. Nike has managed to pull off the best campaign despite not being an official sponsor or being allowed to mention the London games directly.

Instead, the brand taps into that exact feeling of what the games are all about - personal strength and achievement. Kudos to Nike, especially for the inspiring ad that featured Nathan, a 12-year-old jogger searching for his greatness. The ad aired during last night’s primetime coverage of the Olympics and may have brought a tear to the eye. 

Check out the :17 spots that make up the entire campaign:

[Wushu] [Handstand] [Pogo] [Diver] [Baseball] [Soccer] [Weightlifting] [Skate] [Sepak Takraw] [Gymnastics] [Basketball] [Marathon] [Wheelchair Racing] [Water Polo] [Boxing] [BMX] [Rugby] [Ultrarunner]

  1. sobinthespine reblogged this from theclearlydope
  2. peachykind reblogged this from imwithkanye and added:
    I absolutely love these ads.
  3. usofashley reblogged this from imwithkanye and added:
    campaign launched by Nike....other commercials, they are full of “greatness”.
  4. yoga-bunny reblogged this from banananonanas
  5. urbanvitae reblogged this from theclearlydope
  6. people-shouldsmilemore reblogged this from imwithkanye
  7. damnedhero reblogged this from goodmanw
  8. yosef-de-azurene reblogged this from imwithkanye
  9. goodmanw reblogged this from imwithkanye and added:
    These have been amazing.
  10. malcmalc reblogged this from theclearlydope and added:
    Awesome!
  11. fallofthegiants reblogged this from livetheoutdoors and added:
    Find Your Greatness. The best commercials during the Olympics aren’t even about the Summer Games. Nike has managed to...
  12. fylgjasaelubinni reblogged this from imwithkanye
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Freelance internet person.

Formerly of BuzzFeed.

Named one of Buzzfeed's '90 Best Tumblrs Blogs of 2011.'

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Once 'pulled a Gwyneth' and appeared on BuzzFeed, HuffPo and Jezebel.

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Co-creator of Texts From Hillary.